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Chains and Charms' Build Your Own Diamond section lets you choose the shape, color, clarity and carat size of your diamond. You can read about why diamonds are so valuable, how they are revealed and where they come from.

Be sure to check out our charm section!

The Chains-and-Charms website has 10,000 incredible, high quality charms in sterling silver, gold plate, 10 k gold and 14 k gold. Charms are a wonderful gift for young and old, and make a timeless and loving keepsake. You can select charms for someone who collects charms or to give to bridesmaids or to honor a new mom. The reasons to choose charms as a gift are endless. Our selection includes charms of Animals and Pets, Cartoon Characters, Birthday and Anniversary , Good Luck/ Irish, Love and Marriage, Mom and Baby, Nautical, Sports, Travel, Letters A-Z, Charm Holders. We have a wide selection of religious charms, engravable discs to personalize and charms for almost any profession or hobby.

Charm bracelets make the perfect gift for a new mom, favorite aunt or beloved grandmother. Choose from sterling silver or gold filled mom, baby and family charms. Our selection also includes baby shoes in 14K gold and stork charms that are great for a baby shower. Whatever you choose, Chains-and-Charms' friendly experts can help you put together a one-of-a-kind gift, sure to be cherished. And charm bracelets are tomorrow's heirlooms. Before you buy elsewhere, visit our site and browse through our extensive selection of charms. Charm categories include Travel, Nautical, Good Luck and Sports. Also available: Birthdays, Animals and Pets, Holiday Charms. And we are adding more charms soon. We also have the capability of creating one-of-a-kind charms for that special someone. Call us at 1-888-627-5557 and one of our experts will help you. Our phone hours are Monday - Friday 10 A.M. to 6 P.M. (EST) and Saturday 11 A.M. - 5 P.M. Whenever you need a special gift, choose one of Charms and Charms' bracelets from one of the largest online catalogs. Free shipping on orders of $100.00.

The History of Charms

Charm bracelets, which have a long and rich history, are enjoying a renaissance. The wearing of charms dates back to prehistoric times.
"The first charm bracelets were probably worn by the Assyrians, Babylonians, Persians and Hittites from 500 to 400 B.C. Those charms were made of lapis lazuli, rock crystal and other gems and were inscribed with small designs, such as figures of gods, man and animals," says Elizabeth Florence, president of the Jewelry Information Center. "They were immediately associated with special powers."
By the 1890's charms had evolved from spiritual protector to fashion statement. In Victorian England, where elegant and elaborate jewelry was the style, charm bracelets were standard fixtures. Queen Victoria further popularized the trend by wearing a charm bracelet of small lockets containing family portraits.
According to Joyce Jonas, president of the American Society of Jewelry Historians, "Charm bracelets were the most popular in the U.S. in the 1940's and 1950's. Soldiers often picked up charms from every city they visited during World War II, and the fashion trend itself continued into times of peace."
Fifty years later charms remain a popular keepsake. Today, a growing trend is theme charm bracelets. Popular themes include travel, gardening, sun and stars, and nautical.
Charms provide a sentimental and lasting souvenir for any occasion. "People appreciate having keepsakes to preserve special moments and events in their lives." says Christopher Lux, president of Rembrandt Charms. People enjoy sharing important mementos with their children.
Many women start collecting charms as pre-teens. The most common scenario is a mother giving her daughter a charm bracelet, either as a new gift or passing on a family heirloom bracelet. Then, the daughter adds her own charms representing her favorite hobbies, sports and interests. As the daughter matures, so does her charm bracelet. Eventually, that same bracelet may hold a graduation cap, college insignia, the Eiffel Tower, wedding bells and lockets of her children.
Charms are the ideal gift because they appeal to a wide audience. A sterling charm retails for as little as $12, and is the perfect gift for a friend, sibling, child, or parent.

History of Charms by Rembrandt Charms